Lisa Abend is a Copenhagen, Denmark based writer that covers food, travel and all sorts of other topics for publications like Time Magazine, The New York Times and Fool, among others. She is the head of communications for the Copenhagen based non-profit Mad and the author of the 2011 book The Sorcerer's Apprentices: A Season in the Kitchen at Ferran Adrià's elBulli, where she spent a season at the restaurant documenting its team of stagieres and what else goes on behind the kitchen walls. She is one of the most respected voices in the world of gastronomy and it was a real pleasure to be able to speak with her.
Recently, Lisa launched the Substack newsletter The Unplugged Traveler where she posts about going to destinations in Europe that she has never been before and, totally without any research prior to the trip, experiences them completely offline. That means no looking at her phone or the internet for recommendations or planning. For the most recent post her brother said she should go to Zadar, so she booked a flight there and went without even knowing what country it was in. It’s unlike any travel writing being done anywhere else and there isn’t a better moment for it. Travel, has lost much of its meaning since the advent of the smart phone. Everything is booked in advance. We seem to know everything about a destination before we get there and go armed with lists of recommendations on where to eat and drink and what to do and see. There is no room for surprise or discomfort of any sort. The same stories are being written repeatedly, which is leading to overwhelming swells of tourists in certain cities. We are seeing a backlash to that. Aside of limiting tourists from a destination, what can you do? One thing is to get back to the essence of travel and go to places where you can experience something new, some place where you can have your own experience. I didn’t ask her this but I hope she turns this project into a book one day.
Lisa lived in Spain when El Bulli was still around, then moved to Copenhagen and got to see Noma’s rise. For a little while, she had another newsletter with some other Copenhagen based writers called Bord, which told in depth stories about the restaurant industry in that city, such as kitchen abuses and stagiares. Anyway, she has watched as those two restaurants, one right after the other, propelled by the oversized influence of The World’s 50 Best Restaurants list, have changed the conversation around fine dining and cuisine as a whole. We discuss if that will happen again. What will the next big thing be? Maybe it isn’t a fine dining restaurant. Maybe it’s not even a restaurant.
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